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Sometimes to be data driven means to compare and contrast original and variant, to require statistical rigour, to follow testing methodologies and isolate variables. That’s great when there’s a baseline. Sometimes to be data driven something else. It’s a search for the first data point. It’s sampling the tantalising, infinite space of possibility. This requires a different approach. Searching, making, and a different type of testing. It’s the difference between two simple questions:...

Even standing on the shoulders of giants, I’m unlikely to intentionally invent that which has not been invented in all our shared forevers. But I can steal something and tweak it. That’s easy. And given enough practice and volume, sometimes, I make something that looks deceptively new. What a wonderful accident.

… Problem Challenge Opportunity Work is consistent. There will always be more. So is that what we’re here for? How does one sustain a lifetime of hard work, fully aware that no dent will be made in the total mass of work that needs to be done?

If you run a business, you have a potential platform to do something positive in the world. Not an obligation. Just a potential platform. The key to making it work is making sure a dollar invested is at least a dollar gained through better response to direct response marketing efforts. CSR doesn’t work if it’s a a cost center. Make CSR a profit center through great marketing and sales, and prove it....

What if the goal was to become a master storyteller? Given a lifetime to achieve that singular goal, what else would we achieve? Can the master storyteller avoid living a masterful story? By pushing for a story worth telling, would we automatically do things worth doing?