Stories - But What For?
We spend an incredible amount of time working on marketing to sell stuff. To that end, we develop these little stories, designed to evoke emotion, curiosity, connection – to manipulate an audience to come buy stuff. But there’s another, far more fascinating reason to tell those stories. When we tell a story that’s true, that we’re passionate about, that excites us, we become inspiring. We become elevated. We energise our organisations, teams, friends and family....