If you run a business, you have a potential platform to do something positive in the world. Not an obligation. Just a potential platform.
The key to making it work is making sure a dollar invested is at least a dollar gained through better response to direct response marketing efforts.
CSR doesn’t work if it’s a a cost center. Make CSR a profit center through great marketing and sales, and prove it. Then scale it. Make a difference people care about, and they’ll pay to be part of the change.