Even standing on the shoulders of giants, I’m unlikely to intentionally invent that which has not been invented in all our shared forevers. But I can steal something and tweak it. That’s easy. And given enough practice and volume, sometimes, I make something that looks deceptively new. What a wonderful accident.
… Problem Challenge Opportunity Work is consistent. There will always be more. So is that what we’re here for? How does one sustain a lifetime of hard work, fully aware that no dent will be made in the total mass of work that needs to be done?
If you run a business, you have a potential platform to do something positive in the world. Not an obligation. Just a potential platform. The key to making it work is making sure a dollar invested is at least a dollar gained through better response to direct response marketing efforts. CSR doesn’t work if it’s a a cost center. Make CSR a profit center through great marketing and sales, and prove it....
What if the goal was to become a master storyteller? Given a lifetime to achieve that singular goal, what else would we achieve? Can the master storyteller avoid living a masterful story? By pushing for a story worth telling, would we automatically do things worth doing?
Often seen as two distinct marketing disciplines. Branding is long term. Immeasurable and slow. Direct response is short term, measurable and fast. Seek to disprove this theory. What if direct response was a deliver mechanism for brand marketing? A seed for the virus to spread? When doing direct response marketing, there is waste. Even with great profits, you’re still getting in front of lots of people who don’t buy. You could still aim to delight and surprise them....