We spend an incredible amount of time working on marketing to sell stuff. To that end, we develop these little stories, designed to evoke emotion, curiosity, connection – to manipulate an audience to come buy stuff. But there’s another, far more fascinating reason to tell those stories. When we tell a story that’s true, that we’re passionate about, that excites us, we become inspiring. We become elevated. We energise our organisations, teams, friends and family....
When developing a concept, it’s tempting to refine, polish, and make sure the direction is just perfect. It’s also tempting to let it “grow” naturally out of the organisation. Both options conveniently prevent you from having to put your own work into the world and standing by it. I believe that more often than not, it’s more important to make it, than it is to make it just right. The consequences of a wrong communication angle are most likely straightforward and low-risk: Total ignorance on the part of your target audience....
This book review is slightly different. There are two components. First, a review of the book, and second a list of talking points for anyone wanting to dig further into the messages in the book. It’s important to note that this book doesn’t just discuss principles for business – it applies to anybody who aspires to cooperate with anybody else. Review The book is built around the idea that by mastering 3 critical skills, any organisational culture can become world-class....
The best high fantasy books have one thing in common: Excellent worldbuilding work. Not just good, but legendarily, wonderfully, enthrallingly excellent. One author, to me, stands apart from the rest, a true master of what Tolkien called subcreation. Brandon Sanderson weaves all his many stories within the bounds of one consistent universe, while maintaining a distinct feel to each of the separate series. Each series is set on a different planet in the universe, and the magic on each planet is powered by a separate “shard” from the same original source....
This work by Peter Thiel is partially the product of a course he taught on innovation and entrepreneurship at Stanford in 2012. Blake masters (listed as co-author) is the student who took such extensive class notes, that they could be composed into the book Zero to One in 2014. This review comprises of a list of what I perceive to be the most powerful ideas in the book, and what implications they have for my current professional work, as well as my perspectives on business development....