Posts

Craftie.dk was a two-sided marketplace for vendors (boutique creators) to sell homemade creative work to customers in DK. Think Etsy, but a trusted local player with deep embedding in the local popup market scene in DK. At peak we had 40 creators online, but never hit any meaningful sales volume. Basically the unit economics didn’t add up - not enough available margin to run advertising to scale the business. Hindsight is 2020....

This was the first business I started. This is the first invoice I sent (Redacted of course): Looking back at this time makes me so grateful for the people who gave me the benefit of the doubt back then. Concept: Online grocery shopping. Execution: Horrendous :D I had just come out of college and didn’t know what to do next, but I knew I wanted to do some business stuff - so I started up....