Zag - Book Review
Zag, Marty Neumeier’s guide to differentiation for high performance brands. I’m structuring this one as a key takeaways list. It’s a short read, very well suited for revisiting in the future to check in on the quality of the brand being built. This is my first run-through. Page 7: Reduce clutter – clutter comes in multiple forms in the marketplace, but the ones we have control over are feature clutter (too many features in a product), message clutter (too many elements per message)....