Take people on a journey. Do it because it matters. Create change. Start talking about it.
Stop waiting for instructions. Stop hoping for permission.
Remove management and replace it with leadership by example and conscious coaching.
Do these things for your team because they elevate people. Creating enrolment might be the single strongest factor in lifting a team to unimagined heights.
When we market to create change, we escape the risk of mere manipulation. When a team aligns around creating art and showing customers a world of new opportunity – magic happens.